Strengthening local industries and communities through design, research, and strategic storytelling
I lead human-centered design, research, and communication work that helps organizations address complex and systemic challenges to create meaningful impact for the people they serve.
Landings Podcast
Launched with the University of Notre Dame’s iNDustry Labs to increase visibility into design and technology careers in regional manufacturing.
Viewrail Service Blueprinting Initiative
Facilitated Viewrail’s first service blueprint initiative, enabling data-driven prioritization for inaugural SAFe planning and data flow documentation.
Viewrail Customer Journey Maps
Created Viewrail’s first journey maps, converting tacit knowledge into shared, documented mental models for alignment and decision-making.
Viewrail Digital Quoting Experience
Redesigned the quoting experience through research and distilled insights, simplifying purchase for 20K+ users across a $100M+ revenue line.
Self-Healing Communities Michiana Website
Led research, discovery, and end-to-end design, aligning organizational intent with user needs and increasing visits 65% year over year since 2023.
CAMZYN Studio
Built 12 client websites across retail, health and wellness, and service-based businesses, strengthening digital presence and independence.